Angel's Envy Gift Guide
Challenge
< Client's pitch> As BIMM's client, Angel's Envy is looking for an innovative gift guide experience that is fun and to showcase their products.
Business KPI goals:
- increase time spent on site
- higher conversions
Role Sole designer
Solution
- To give users a overall highly-interactive and visually-appealing experience, which will increase time spent on site
- To give easy access of categorize seasonal and targeted gifts with a second nav bar and to showcase the wide range of products with a fun scrolling experience, which will generate a higher conversion rate
- To gamify and increase user satisfaction by adding a gift quiz with interactive elements, which will create higher brand engagement
Work
1. User research
2. UX wireframe + UI design iterations in Figma
3. Site creation in Webflow and animation creation in Rive
4. Usability testing using AI + direct interviews
5. Metrics & success measures
Tools
Figma
Webflow
Photoshop
Premiere Pro
Before all of these... let's see where it all began:
1. User Research
Selected Works
Digital & Print DesignProduction
Branding for T&T BakeryBranding
Elevating experience to increase completionUX UI Design
Who says work management tools are boring?UX UI Design
Gamifying gift guide to increase engagementUX UI Design
Creating community for e-commerceUX UI Design
Branding for Local CreaturesBranding
Shopper's Marketing for Campbell'sShopper's Marketing
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