Monday Redesign/ Branding and Colour System
Challenge
< Personal project > Monday.com Work Management wants a new branding that stands out from its competitors. I was the sole designer.
Works
1. New branding & UI design
2. Colour System
3. UI flow prototype - Change password
Tools
Figma
Illustrator
Photoshop
Premiere Pro
Solution
To stand out from its competitors, I went for an approach that attracts young generations and to break free from the stereotype that work management tool is always boring and predictable.
- New brand identity:
Monday colors are modern, fun, bold, and cool. Monday engages with the customers with its high-tech tools and services, while making it exciting and intense, just like playing video games. Who says project-management tools is always boring?
Brand’s principle -
Modern, fun, high-tech, cool.
Emotions targeted -
Intense, fun, excited, curious
Brand Colours -
Simplified colour palette with one main brand colour - Monday Purple
Branding & UI Design
Work-in-progress Design Iterations and Notes
Colour System
UI Flow Prototype - Change Password
Selected Works
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