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Monday.com Work Management Redesign 

Challenge

< Personal project > Monday.com Work Management wants a new branding that stands out from its competitors and to attract new users.

Role     Sole designer for UI/UX.

Work

1. Branding 
2. UI/UX design
2. Colour system
3. User flow prototype - Change password

Tools

Figma
Illustrator
Photoshop
Premiere Pro

Solution 

I want to change users' perception that "work management tools are always boring and predictable".

  • New brand identity:
    Monday colors are modern, fun, bold, and cool. Monday engages with the customers with its high-tech tools and services, while making it exciting and intense, just like playing video games. 

  • Target audience:
    - 22 to 40 year-old
    - entrepreneurs, start-ups, young professionals
    - current and new users

  • Brand’s principle -
    Modern, fun, high-tech, cool.

  • Emotions targeted -
    Intense, fun, excited, curious

  • Brand Colours -
    The new Monday Purple is a luxurious purple-tone gradient. Simplified colour palette. 

Branding & UI Design

UI Slide- Style 2

Work-in-progress Design Iterations and Notes

Frame 1
Frame 2
Frame 3
Frame 4

Colour System

Introduction Slide
Table of Content Slide -1
WCAG Slide – Style 1
Table of Content Slide -2
Primary Colors Slide – Style 2
Table of Content Slide – 3
Primary Colors Slide – Style 3
Table of Content Slide – 4
Primary Colors Slide – Style 4
Table of Content Slide – 5
WCAG Slide – Style 1
Table of Content Slide – 6
UI Slide- Style 2

UI Flow Prototype - Change Password

Prototype video final
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Elevating experience to increase completion
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