Branding for Local Creatures

Branding for Local Creatures App

This is the branding project for the Local Creatures app that I had created.

In today's digital age, many of us turn to our smartphones in search of connections and personal satisfaction. Local Creatures is an app designed to bridge the gap between local animal shelters and the community. With this app, users can easily make donations, volunteer their time, and purchase merchandise, all while earning rewards points. At the same time, it helps users build an online community where they can meet their social needs while also feeling good about their contributions.

Tools

Figma
Illustrator
After Effects
Photoshop

Challenge

Attract the TA with a visual identity that is
- universally accepted yet not losing its uniqueness
- representative of community, warmth, wildlife, and fun

Solution

Instead of solely relying on merchandise sales to gain capitals, I want to elevate the app into a more satisfactory experience. Local Creatures provides meaningful activities for animal lovers to volunteer, go to events, donate, purchase shelter merchandise, as well as socialize with other local users and friends; while using a reward system, Good Deeds, for each time user to participate to maximize the feel-good experience.

Check out Local Creatures Product Design here